Wilco's first font! We LOVE fonts here at HQ... so if you ask us, this one is long overdue. We worked with SimpleBits to create a unique typeface for the band. Inspired by an iconic "GUITAR" sign hanging in The Loft (the band's Chicago recording studio). Wilco Loft Sans is an all-caps, high contrast sans serif. We took the handful of letters found on the sign blow molds and expanded those into a full alphabet in 4 weights: Treble, Midrange, Low End, and Bass.

As an easter egg, there's a custom icon for each band member based on a favorite instrument they play at The Loft—in the style of the lefty acoustic found on the original sign.